This project will work with one of the few strong motivators and drivers of youth interest available: sport.
There are two major motivators for engaging and immersing young people: creative media (including social networking, gaming, music and video) and sport (including taking part in sport and following sport).
The project will bring these two motivators: the sport interest is the key driver of engagement and learning, and the creative media is the co-driver of engagement and learning.
Sport, sport eventing and sport entrepreneuring is one of the most promising emerging economies across EU, offering a rich exploration field for the youth and offering various future perspectives including creation of income.
The young people’ capacity building in the field of sport will produce learning and experience in the sport field, but will at the same time generate strong and transferable general entrepreneurial competence that can be put in play in any societal field of activity.
The creation of such general entrepreneurial mindsets is also expected to have a strong and positive impact of the youth engagement and performance in the formal education system: entrepreneurial mentality is an enabler of learning.